Hello, my name is Dan McCarthy, Lead Brand Designer at Goodshuffle I have worked with tech organizations from around the globe. From startup to enterprise to everything in between—steering brand awareness, retention and advocacy.

Brands I have worked with

Experience

For the past 20 years I have worked with companies to develop their visual identity, launch new websites and build marketing campaigns. I have collaborated with such companies as Salesforce, LinkedIn, Marketo, Optimizely, Box and Heap to help refine their brand identity and develop consistent assets. I believe a company’s success starts with a strong visual system that can be carried throughout the brand.

My experience also includes running a creative team that operates with a particularly large and fast-paced workload, that still manages to produce high-quality content, which helps clients achieve their goals. My career has allowed me to work with B2B and B2C clients—affording me valuable insight into both marketing approaches. My work ranges from leading large photo shoots, commercials, events, advertising, social campaigns, point-of-sale, website design, ui/ux projects and brand identity.

Brand

Brand Alignment 
Mission / Vision / Values 
Brand Guidelines
Logo Design 
Brand Identity 
Brand Asset Creation 
Messaging 
Presentation Deck
Business Collateral

Web

Information Architecture 
UX and UI Design 
Responsive Design 
CMS Site Design 
Web Application Development 
Interactive Experience Design 
App Design
Platform Design

Video

Commericals 
Documentary
Animated 
Live Action 
How To's 
Product Demos 
Hype Videos 
Gif Animation 
Client Testimonials
Social Content

Content

Social Assets
Video
eBooks 
Infographic 
Webinars 
Editorial Design 
Whitepapers 
Promo Assets

Campaigns

Strategy
Brand Developement
Microsite Design
Influencer Recruitement
Contest
Social Assets
Video Series

Events

Digital Promotion 
Material Design 
Signage 
Space Graphics 
Presentation 
Video
Capture Live

Skills