From Heap’s Rebrand to $110M Series D

Over the past two years, I have continued to evolve the brand in a myriad of ways. In the spring of 2022, I worked directly with their CMO, VP of Marketing and brand agency FictivKin to launch their new brand. This involved the creation of a new visual language, colors, content templates, deck templates and event designs. The end result was a successful two-month turnaround of an entirely new brand guide and website.

I personally was interviewed by their Head of Product and CMO to make sure I would be a good fit as a creative director for their team. I trained their young designer and this past year worked directly with their CEO on his investor deck that helped gain the company $110 million in series D funding.