When I began working with Optimizely, they did not yet have in-house creative, so I plugged in as an extension of their team. I worked directly with their marketing, product, events, web and sales teams. This gave me the opportunity to learn the creative needs of various departments and individuals. We worked closely with the web team to evolve and test pages on their site. Our largest project with Optimizely was the launch of their user event, Opticon—a major event with 1200+ guest in Las Vegas. I developed the branding, signage, promotion, decks and videos for the event.