Everbridge empowers organizations to anticipate, mitigate, respond to, and ultimately emerge stronger from critical events with the industry’s only end-to-end critical event management platform. I began working with Everbridge in October 2022 with the challenge of aligning an increasingly complex global brand portfolio. I worked directly with Everbridge’s CMO and Head of Brand to concept a new direction for the brands identity. I led our creative team on a new logo design focused on Empowering Resilience. Once we had buy in on the logo, I began the fast task of building out a visual system for their website, content materials, promo assets, event materials, presentation template and social presence. These systems all would be added to a 140 page brand guideline that I developed.

In March 2023, Everbridge went to New York City to launch the rebrand. They celebrated the fresh look by ringing the opening bell at Nasdaq MarketSite, hosting a speech from CEO David Wagner and seeing the new visual identity on one of the largest stages for publicly-traded companies in Times Square.