Iterable had little to no creative resources on staff and were in an intense growth period, so I was truly able to help the company navigate that moment. In order to meet her 90-day goal, their new CMO needed a lot of content, quite quickly, and sought to evolve the brand away from its start-up look. I took on a large amount of the creative work, which involved all working with many different areas of the company. My team and I launched a new website and brand in just a few months. Almost immediately after that launch, we branded and developed Iterable’s first ever user conference, Activate. This conference continues to be a great success for their company.

Activate 19 consisted of 3 days, 40+ sessions, 50+ speakers, 750+ marketers. Iterable positioned their second annual user conference as “The Growth Marketing Conference” and tasked us with upleveling the image and stature of Activate19 at every interaction. That meant starting fresh with completely reimagined event branding. I was involved at every stage of the process, from building sponsorships, to driving registrations and delivering amazing experiences.