Translating AI-Powered SEO into a Clear Brand

In 2021 I worked with Similar.ai on a new brand and lead generation website. Similar.ai is an intelligent SEO platform that automatically discovers customer intent, cleans and restructures your pages. Do to the complexity of the platform I conducted several interviews with the CEO to distill the key elements that we wanted to convey in the design. From there I created a visual system that allowed users to quickly understand the benefits of Similar.ai.