From the moment I joined Goodshuffle, my focus has been on building a brand that not only resonates deeply with our audience but also distinguishes us from the competition. To achieve this, I led the company through a comprehensive brand exercise—conducting interviews with users, employees, and leadership to define our messaging and direction. Through a collaborative workshop, we aligned on our brand archetype, the Sage, which positioned us as both a trusted guide and an expert within the event rental industry.

Since then, we’ve launched a completely new website, developed an extensive resource library, established a structured ad testing process, and built a consistent brand presence across every company touchpoint.