Preparing Cordial for a Competitive Market

Cordial is an SMS and email service provider with plans for monumental growth. I worked with Cordial in 2018 on their branding, website and content. The goal was to have the brand reflect recent growth and better position the company for future expansion in a very competitive space. The new brand reflected the company’s vision and mentality as a Southern California company. Cordial launched their new brand at their first user conference BeSpoke in 2019.