Michigan
During my time at Manifest, we were asked to build a campaign for University of Michigan Health. We needed to develop a brand expression that combats current challenges and rallied audiences around a unifying expression like The Michigan Difference once did.
The concept needed to bolstering existing perceptions around expertise and excellence to continue to elevate Michigan Medicine’s reputation and builds trust.
Deliverables
Strategy
Campaign
Video
Advertising
Resource Site
We developed a content hub that boosted Michigan Medicine’s reputation, including helping the organization reach No. 5 on U.S. News & World Report’s Best Hospitals 2018.
Winner of Grand Prize-Strategy of the Year at PRDaily’s 2017 Content Marketing Awards.
Manifest Team
Dan McCarthy
Matt Telthorst
William Levy
Chris Belew